The Arlene Schnitzer Visual Arts Prize is an annual award. Students of the Art + Design School of Portland State University submit pieces to be evaluated by a panel of judges. Winner not only get a prize but also have a gallery showing. To create a flexible brand that merged both design and fine arts, a hand lettered work mark was designed, along with a playful system that allows for the interchanging of background textures for future years. The campaign was created to span over a series of web and printed materials.