The campaign has a focus on infographics, visually communicating information and statistics. Using information that addressed the effects of astaxanthin on salmon and humans, the benefits, and how it is grown/produced a series of promotional pieces were created under the campaign name of "Be Wild". The campaign is meant to be used as a call-to-action and informative campaign that focuses on the benefits and origins of wild salmon. The website aims to translate the print materials to the web medium and provide more information and sources.
Website is meant to be seen in full screen mode