Catch 32

The campaign has a focus on info graphics, visually communicating information and statistics. The topic chosen for this self-authored project was "Effects of Astaxanthin on Salmon Flesh". Using information that addressed the effects of astaxanthin on salmon and humans, the benefits, and how it is grown/produced a series of promotional pieces were created under the campaign name of "Be Wild". The campaign is meant to be used as a call-to-action and informative campaign that focuses on the benefits and origins of wild salmon.

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