Classy BS is an Etsy shop founded by Sarah Thorton and Begoña Hernando, based here in Portland, OR. Embarking on an exploration of how to brand their business and distant it from all the other jewelry shops on Etsy, the idea of recreating an in-store experience emerged. By using custom boxes, and other custom deliverables, the experience on a store purchase became easier to translate. Also by create color pairs for the seasons, and creating the idea of the "season's fashion" or "season's line," mint and baby blue are used for the winter and fall collection, while orange and yellow are used for the spring and summer.

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