Hey Dude Campaign

Hey Dude is a non-profit funded campaign for a week dedicated to creating awareness and an environment of security and support to young men who have gay friends. The mission of this week of events and campaign is to give the tools necessary to young heterosexual men to express their love and support to their gay friends. The campaign aims to address this hot topic and capture the attention of the target audience through sassy and cheeky phrases that lighten the mood surrounding the issue. Rather then create a serious tone that generally shies viewers.

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